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Tiger Brokers (Singapore) Pte. Ltd. was lauded at the SBR Management Excellence Awards 2024, serving as a testament to the company’s exceptional growth and market leadership in the digital brokerage industry under Leong’s guidance.
Leong, who took the helm over a year ago, led Tiger Brokers to become a trusted platform for investors in Singapore. One in three adults in the country now uses the Tiger Trade app, which is proof of the success of his strategy in addressing the needs of local investors.
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A standout achievement during Leong’s tenure is the launch of the BOSS debit card, a groundbreaking product that offers cashback in fractional Tesla shares. This offering—which is a first of its kind—has resonated with modern and tech-savvy investors, driving a 258% increase in transaction value and a 42% rise in user growth quarter-on-quarter as of Q2 2024. The card’s popularity amongst younger investors, particularly those under 35—who make up nearly 60% of new users—reflects Leong’s keen insight into the preferences of the next generation of traders.
In addition to the BOSS card, Leong has introduced several other key innovations to meet the demands of the local market. One of these is the Cash Boost account, which supports Contra trading, a strategy highly favoured by Singaporean investors. This move has positioned Tiger Brokers as the first online brokerage in Singapore to offer this service.
Leong also prioritises community engagement. To celebrate Singapore’s National Day, Tiger Brokers offered zero-commission trades and exciting rewards, including Nvidia shares and exclusive staycations.
Since establishing its Singapore headquarters in 2020, Tiger Brokers has seen exponential growth, with Singaporean users now representing the largest share of the company’s total funded clients. The company has also achieved a 539% compound annual growth rate in local account openings, outpacing other key markets such as Hong Kong, the US, and Australia. Leong’s focus on delivering tailored solutions for Singaporean investors has played a pivotal role in this remarkable expansion, solidifying Singapore as Tiger Brokers’ most active region.
Leong’s visionary leadership, commitment to innovation, and strategic focus on community engagement made him a strong contender for the Executive of the Year - Digital Trading Platform award.
The SBR Management Excellence Awards recognises the most exceptional business leaders, innovators, teams, and initiatives that drive growth and make a positive impact on both the business operations and its workforce in Singapore.
The awards programme, now in its 10th year, acknowledges positive change and honours those who have successfully propelled their companies to new heights of success whilst fostering a nurturing environment that positively influences their employees.
The SBR Management Excellence Awards is presented by Singapore Business Review Magazine.
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29-Dec 2024 Sunday
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